Privacy policy

Privacy Policy

Last updated: Friday 13 March 2026

Don’t Sleep On It (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains how we collect, use, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Trading name: Don’t Sleep On It
Email: admin@dontsleeponit.co.uk
Location: United Kingdom

We are the data controller for the personal information you provide to us.

2. Information We Collect

We may collect and process the following personal data:

Information You Provide

  • Name

  • Billing and delivery address

  • Email address

  • Phone number (if provided)

  • Order details

  • Payment confirmation details

Automatically Collected Data

  • IP address

  • Browser type

  • Device information

  • Website usage data

  • Cookies and tracking data

3. How We Use Your Information

We use your data to:

  • Process and fulfil orders

  • Deliver products

  • Communicate about your order

  • Provide customer support

  • Prevent fraud and abuse

  • Improve our website and services

  • Comply with legal obligations

We do not sell your personal data to third parties.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contractual necessity – to fulfil your order

  • Legal obligation – for tax and accounting requirements

  • Legitimate interests – fraud prevention and business improvement

  • Consent – for marketing communications (where applicable)

You may withdraw consent at any time.

5. Payment Processing

Payments are processed securely through third-party payment providers (e.g., Shopify Payments, Stripe, PayPal).

We do not store full payment card details.

6. Sharing Your Information

We may share your data with:

  • Delivery and courier partners

  • Payment processors

  • IT and hosting providers

  • Legal or regulatory authorities where required

All third parties are required to process your data securely and in accordance with UK GDPR.

7. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil orders

  • Meet legal and accounting requirements

  • Resolve disputes

Order information may be retained for up to 6 years to comply with tax regulations.

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request erasure (where applicable)

  • Restrict processing

  • Object to processing

  • Data portability

To exercise your rights, contact:
admin@dontsleeponit.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

9. Cookies

Our website uses cookies and similar tracking technologies to:

  • Enable website functionality

  • Analyse traffic

  • Improve user experience

You can manage cookie preferences via your browser settings.

A separate Cookie Policy may apply.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data from:

  • Unauthorised access

  • Loss

  • Misuse

  • Disclosure

However, no internet transmission is completely secure.

11. Marketing Communications

If you subscribe to our marketing emails, you may receive promotional content.

You can unsubscribe at any time via the link in our emails.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time.
Changes will be posted on this page with an updated revision date.